Bella Freud

Bella Freud's eponymous and instantly recognisable label has come to signify an intellectual playfulness. Bella is a storyteller who uses style as her vehicle. Controversy and innovation are hardwired into her DNA: the artistic trailblazing of her father, the artist Lucian, the psychoanalytic pioneering of her great grandfather Sigmund, are subtly woven through her work. Bella’s designs have gained a devoted following; worn by the likes of Kate Moss, Gillian Andersen, Jodie Comer, Noel Fielding, Little Simz, Alison Mosshart , Kim Gordon, Janelle Monae, Susie Cave and Nick Cave, they are the embodiment of her preoccupation with appropriating serious ideas about the subconscious into a playful fashion context. Bella was born in London and studied in Rome. After training with Vivienne Westwood, Bella launched her eponymous womenswear label in 1990