Allude is a luxury knitwear label founded in 1993 by Andrea Karg that offers a selection of understated sweaters, cardigans, tanks, pullovers and according track pants that are uncompromising in their quality and comes in 30 different colors every season. The label has worked with local production facilities for more than 30 years, ensuring fair conditions and a close location to the cycle’s starting point – the cashmere goats. They also developed the Allude Cashmere Clinic in 2015 to challenge consumers’ disposability mentality, offering repairs for pre-loved cashmere pieces with the almost-lost craft of artificial stopping.

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